How we maintain accurate listings

We apply a multi-stage review process to identify reliable business information. Here is how listings are sourced, checked, and labeled.

Where listings come from

We gather business information from publicly available sources including Google Maps, state licensing databases, and web directories. Each listing uses plain factual labels so you can see what was checked and what still needs confirmation.

Public labels

Not every listing has the same information available. Public pages use plain factual notices:

• Website checked — We checked whether a listed business website was reachable.
• Website not yet verified — A website has not been checked or could not be confirmed.
• Services found on business website — Service categories were found on the business website.
• Business details may need confirmation — Contact the business directly before relying on the listing.

What we check

During verification we look for consistent real-world business signals — working websites, reachable phone numbers, physical addresses, and business names that match their claimed online presence. Listings confirmed to be wrong (out-of-state businesses, non-plumbers, government offices, duplicate records) are removed.

Last checked dates

Each listing can show when public business details or a business website were last checked. If a field has not been checked, contact the business directly before relying on it.

Claimed listings

Business owners can claim a listing after verifying ownership. A claimed badge means the owner has reviewed the listing for accuracy. Claims do not affect ranking or placement.

Source labels on profiles

Where possible, profile fields note where the information came from so you can judge reliability for yourself.