How we maintain accurate listings

We put every listing through a review process designed to catch bad data before it reaches you. Here is how it works.

Where listings come from

We gather business information from publicly available sources. Every listing is checked against multiple signals before it appears on the site.

What we check

Our systems look for consistent, real-world business signals — working websites, reachable phone numbers, properly formatted addresses, and business names that match their claimed online presence. Listings that do not pass these checks are not shown.

Freshness labels

Each listing tracks when its data was last reviewed. On profile and city pages you will see:

• Recently enriched — Data checked within the last 6 months.
• Aging — Last checked between 6 and 18 months ago.
• May be outdated — Not checked in 18+ months; phone or address may have changed.

Claimed listings

Business owners can claim a listing after verifying ownership. A claimed badge means the owner has reviewed the listing for accuracy. Claims do not affect ranking or placement.

Source labels on profiles

Where possible, profile fields note where the information came from so you can judge reliability for yourself.